It is no use being good if nobody knows it, right ?! Your website must be where your potential customers are.
Good news : web provides the ability to reach a precise targeted audience, with rich, engaging ad campaigns. But first, you have to seduce search engines with your website. And you should know some other tricks !
1. clean, seo friendly place
Neglecting Search Engine Optimization (SEO) is like inviting a very influent neighbour for dinner into a filthy place...
..., not the best option if you want to get popular in your new neighbourhood ! Search Engines (e.g. Google, Yahoo or Bing) are very special guests ; SEO is the art of welcoming them.
Using relevant keywords, light-weight assets, standard compliant html in your website pages, are some of the most elementary rules when dealing with Search Engines !
SEO isn't an exact science. Yet, there are some trends you have to follow if you want to reach 1rst place in search engine results.
2. generate curiosity
You have to carefully think over the way your ad contents should be perceived by your target...
In fact, you don't want to SHOUT you're the best from the rooftops. Please, do not annoy Mr Prospect on the very first contact !
Yet, you have to stand out from the clouds... Spark interest with nice design / animation, consistent to your target, your business & your global advertising campaign.
Above traditional flash banners, a blog can bring it all together and do a lot more : it is an effective way to spread your core values, and invite your audience to interact with you !
3. the back-link crusade
Leading a battle against your competitors is useless without allies. Those are websites that will publish in their page a link, aka back-link (text, picture and/or animation), pointing to yours.
Social medias (e.g. Facebook), specialized directories, e-commerce websites (whose services are complementary to yours) and even individual blogs can be allies of choice, as long as their field is coherent to yours.
The "back-link crusade" can be a very long step, depending on your field. However, the amount of links pointing to your page and their relevancy to your area of expertise is an important search engine ranking factor in modern SEO.
4. don't wait, go further
If you correctly followed the last steps of my process, then, be patient ! SEO benefits are to come in the medium term. In Fact, our "special guests" have billions of other websites to visit !
Meanwhile, you can go further with powerful advertising weapons : affiliation programs (e.g. Google AdWords). They may show you in their sponsored search results, or/and place your ads in several affiliated websites, relevant to your market place.
But... this isn't costless. Make sure your targeted audience is the good one, your advertising contents are engaging / client-oriented, and your website is clean. Then, you're good to go and defeat your competition !
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